Sirit Inc. Announces New CTO : Company Reviewed.

M2 PRESSWIRE-4 December 2006-Pinnacle Digest: Sirit Inc. Announces New CTO : Company Reviewed(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:04122006

Sirit Inc. (TSX:SI) experience a jump in share value Friday, closing up 5.26% to 0.20. This rise was accompanied with 131,602 shares traded by the day's end. Recently Sirit Inc. announced the appointment of Bruce Roesner to the position of Chief Technology Officer and Vice President of Engineering. In this role, Mr. Roesner will manage the Company's RFID product and solutions development across all application areas. PinnacleDigest would also like to mention the updates to their new product, the INfinity 510. PinnacleDigest understands the vital relationship between the industry and a company such as Sirit Inc. We intend to review the main news within the technology sector, as it may affect Sirit Inc. and its future path. To continue with this read, and to explore our acclaimed online investor community come visit us at www.pinnacledigest.com.

Looking at the technology sector PinnacleDigest understands the power in the variety of internet based methods of selling products online. It is the global marketplace, and will affect each and every new product entering the market. The movement of these products online and source of information provided is directly affecting sales, and creating new markets with opportunities. The companies situated and primed to deliver the convenience and reliability in this environment will excel. Technology Stocks were down 16.130 on the Nasdaq 100 Friday, which closed at 1,775,120.

Kodak is expecting that higher priced products will boost sales this Christmas season. They have stated, that they're attempting create a start-to-finish experience similar to what Apple Computer Inc. has done with the iPod music player. Kodak has experienced eight quarters of losses, no one is sure if this will be a point of turnaround for this company. Their Chief Executive Officer Antonio Perez believes pricier systems and Internet services that make photos into Christmas cards could be the answer. In achieving a one stop shop for all your photo needs, Kodak imagines moms taking pictures, organizing them with Kodak's EasyShare software, printing them on Kodak printer docks, to create cards or calendars. Kodak's share value has suffered greatly in years past, as it missed the digital boom. It should be interesting to see how this new approach fairs, and to see if Kodak can once again establish itself as a powerhouse in the camera world.

Let's turn back to Sirit Inc. and its recent announcement and current position. Norbert Dawalibi, President and CEO of Sirit Inc. had some positive, bold statements to describe their new Chief Technology Officer, "Earlier this year, we began a working relationship with Bruce on a development project during which we realized that with his broad and extensive RFID acumen, Bruce was the logical fit to head our overall corporate development team."

Bruce Roesner stated that "Sirit has made important contributions to the RFID industry for years and in particular over the past 9 months with the introduction of the INfinity 510 UHF fixed reader and the IDentity MaX reader solutions." Mr. Roesner will be guiding this product into the New Year. The INfinity 510 was developed from the ground-up as a Gen 2 compliant multi-protocol reader and is delivering the best performance in its class. Even more recently Sirit Inc. has updated its INfinity 510 UHF as it expanded regulatory regional support phenomenally to include Australia, Brazil, Hong Kong, India, Japan, NZ, Singapore, Thailand, and Korea. They have also enhanced digital input / output technology for integration with sensors and actuators such as lights, and motion detectors. PinnacleDigest is excited to see how this product will develop, and will be engaged in its ongoing progress. To continue this read, and our look into the technology sector, come explore www.pinnacledigest.com.

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