'Felicity' heads to college

With show already dubbed a hit, producers work to make series match its advance notices

Felicity doesn't air until Sept. 29, but its producers already are worried that plot twists will be revealed in the press. On a recent visit to the set in Culver City, this reporter had to promise not to write about a climactic scene involving the title character.

Such concerns are far more common with established hits like Beverly Hills 902 10 or NYPD Blue than they are with pilots. But the publicity surrounding Felicity has been so intense and demands for interviews so frequent that the producers aren't taking chances.

The buzz is all the more surprising because …